Structured Data Check

Validate JSON-LD, Microdata, and RDFa on any page. Understand how structured data boosts SEO and learn how to add it properly.

Analyze a URL or paste HTML

Provide a URL to fetch and analyze live HTML. Alternatively, paste raw HTML below.

If both are provided, pasted HTML takes priority.

Results

Run an analysis to see detected structured data, counts by type, and recommendations.

What is Structured Data?

Structured Data is code that helps search engines understand the meaning of the content on your page. While HTML describes presentation, Structured Data turns your content into meaningful entities (like an Article, Product, Event, or Organization) using standardized vocabularies such as Schema.org. This improves how search engines interpret your content and can unlock rich results.

Why it helps SEO

  • Understanding: Gives search engines explicit context about entities and relationships.
  • Visibility: Enables enhanced search features (rich snippets, carousels, knowledge panels).
  • Trust: Clear, consistent metadata reduces ambiguity and improves how your content is surfaced.

Common types

  • Article/BlogPosting: For editorial content with headline, datePublished, author.
  • Product/Offer/AggregateRating: For eCommerce listings, pricing, ratings, availability.
  • BreadcrumbList: Clarifies site hierarchy and navigational paths.
  • Organization/LocalBusiness: Provides name, logo, contact info, sameAs profiles.
  • Event: Dates, location, performers, tickets, offers.

How to add Structured Data

Prefer JSON-LD placed in your page’s head (or body) using a script tag. Here’s a minimal Organization example:

Wrap this JSON in a script tag: <script type="application/ld+json">...</script>.

FAQ

Do I need Structured Data on every page?
No. Use it where it’s meaningful. Prioritize pages that align with rich result types (Articles, Products, Events, Recipes, FAQs).
JSON-LD vs Microdata vs RDFa — which is best?
JSON-LD is recommended because it’s easy to maintain and doesn’t clutter your HTML. Microdata and RDFa are embedded directly in markup.
Will Structured Data guarantee rich results?
No. Quality, relevance, and compliance with Google’s guidelines matter. Structured Data makes your eligibility clearer, but rendering depends on search engines.
How do I test after implementing?
Use this tool, then cross-check with Google’s Rich Results Test and Search Console. Monitor enhancements and fix warnings.