CPM Calculator

Calculate Your CPM

Enter any two values to calculate the third.

Calculation Result

What is CPM (Cost Per Mille)?

CPM (Cost Per Mille) is a digital advertising metric that represents the cost an advertiser pays for one thousand impressions or views of their advertisement. It's one of the most common pricing models in online advertising and is widely used across various platforms including Google Ads, Facebook Ads, and display advertising networks.

📊 Why Use Our CPM Calculator?
  • Instant accurate calculations
  • Multiple currency support
  • Calculate any of the three values
  • User-friendly interface
  • 100% free to use
💡 Common CPM Uses
  • Display Ads: Banner and sidebar advertisements
  • Video Ads: Pre-roll and mid-roll video advertisements
  • Social Media: Facebook, Instagram, and LinkedIn ads
  • Search Ads: Google Ads display network
📐 CPM Formula
CPM = (Total Cost of Campaign ÷ Total Impressions) × 1000

How to Use Our CPM Calculator?

Our CPM calculator is designed to make your advertising cost calculations simple and efficient. You can calculate any of the three values (Total Cost, Impressions, or CPM Rate) by entering the other two values.

1
Enter Two Values

Input any two values: Total Cost, Impressions, or CPM Rate

2
Select Currency

Choose your preferred currency from the dropdown menu

3
Get Results

Click Calculate CPM or results update automatically

Frequently Asked Questions

A "good" CPM varies by industry, platform, and targeting. Generally, CPM rates range from $1-$10 for broad display ads, $5-$15 for social media, and $10-$50+ for premium placements. Lower CPMs aren't always better - focus on quality impressions and conversions.

To calculate total impressions from CPM and total cost, use the formula: Impressions = (Total Cost ÷ CPM Rate) × 1000. Our calculator does this automatically when you enter total cost and CPM rate.

CPM (Cost Per Mille) charges per 1000 impressions/views, while CPC (Cost Per Click) charges per click. CPM is better for brand awareness campaigns, while CPC is better for performance campaigns focused on clicks and conversions.

CPM helps advertisers understand the cost efficiency of their campaigns, compare different advertising channels, budget effectively, and measure brand awareness campaign costs. It's essential for media planning and campaign optimization.

Yes, CPM rates vary significantly by device (mobile vs desktop), location (country/city), time of day, audience targeting, ad placement, and seasonality. Premium audiences and placements command higher CPM rates.

About Our CPM Calculator

🚀 Key Features
  • Instant CPM calculations
  • Multiple currency support
  • Calculate any of three values
  • Mobile-friendly interface
  • No registration required
📈 Perfect For
  • Digital marketers
  • Media buyers
  • Advertising agencies
  • Business owners
  • Marketing students
💎 Why Choose Our CPM Calculator?

Our CPM calculator stands out from the competition by offering a comprehensive, user-friendly experience that combines accuracy with simplicity. Whether you're a seasoned digital marketer or a beginner advertiser, our tool provides the precise CPM calculations you need to make informed advertising decisions. With support for multiple currencies, automatic calculation capabilities, and a responsive design that works perfectly on any device, our CPM calculator is your go-to solution for advertising cost analysis. Start calculating cost per thousand impressions today and take your media planning to the next level with our free, professional-grade tool. Unlike other calculators that require manual button clicks, our tool can calculate results automatically as you type, saving you valuable time in your campaign planning process.